The importance of brand collaboration
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The importance of brand collaboration
In today’s product market, customers need new ideas to attract products that interest them. Many brands use collaborations as a way to tap into new creativity and offer items in a style different from what they normally offer.
The fashion industry is one of the most popular when it comes to collaborations. Fashion has lasting appeal because the clothes you wear tell a story about who you are and can instantly boost your confidence and well-being.
Brands have started working with other talent outside their own industries to come up with some pretty amazing new concepts that combine everyone’s skills. Since fashion is such a popular industry, the opportunity to exchange ideas and forge unique connections with many different industries provides an avid customer base with a steady stream of fun and exciting new products and styles.
luxury brand Dolce & Gabbana
Photo by Rumman Amin on Unsplash
Fashion icons Dolce and Gabbana have become experts in successful collaborations. They partner with food and beverage brands to create luxury chocolate, pasta and beverage lines. Dolce & Gabbana’s Martini Gold was one of the first, and the tradition continues.
Subsequently, the luxury brand began to expand in more ways. They partnered with appliance brand SMEG to offer limited edition hand-painted refrigerators. All rooms are decorated in a Sicilian style with rich and ornate details. The product was so popular that they went on to create a similar line of small kitchen appliances.
These types of collaborations expand the brand’s view of what haute couture actually means. As such, one of their most recent product lines is the home decor collection Casa, where Dolce & Gabbana has created a range of products from furniture to decor, bringing fantastic patterns and luxurious materials to a wider customer base.
ASOS and social media influencers
The power of social media is powerful. Almost everyone these days has one or more accounts on various platforms to stay connected and stay informed about new trends. Some brands, like ASOS, a popular online shopping favorite, have started using social media for some marketing. By pairing with influencers, they can attract a large following and expand their reach.
ASOS takes an interesting approach because they don’t just work with celebrities. Instead, they deal with many different influences with their designs and products.
Isaac Mizrahi and Target
It’s no secret that haute couture is hugely popular but hard to reach for the average person. The price may deter you from indulging in buying. That’s the thinking behind designer Isaac Mizrahi’s collaboration with Target. He designed haute couture with luxurious fabrics, yet affordable enough for anyone to buy.
louis vuitton and supreme
Photo by Lazar Gugleta on Unsplash
Another surprising but highly successful collaboration in recent years has been Louis Vuitton’s menswear collection with Supreme. Customers are crazy about the product offered. Bags ranging from duffle bags to fanny packs, new styles of classic hoodies and luxe scarves are just a few examples.
More and more industries are starting to take notice of the fashion industry’s success with its unique and unusual partnerships and are starting to forge their own connections. Cooperation, if well thought out, is a very valuable opportunity for all parties.
The main purpose of a successful partnership is to try something new and provide value while grabbing the attention of the target audience. As companies recognize the usefulness of this strategy, you may start noticing more exciting partnerships.
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